Good ideas can happen anywhere; during your morning commute, on the treadmill, and even in the supermarket. Creativity is not limited to a desk between the hours of 9AM and 5PM, Monday through Friday. Brightidea has long realized these fundamental points surrounding innovation and creativity. That's why Brightideaoffers a mobile web version of its software so customers can have their WebStorm powered Campaigns accessed anywhere, anytime.

Using a web-browser on a mobile phone, users can seamlessly submit, comment, and vote on ideas on a BlackBerry, iPhone, or any other web supported mobile device. To introduce potential users to accessing our software on a mobile device, James Mercer of HP produced the below 5-minute demo video.

As one of Brightidea's most prominent customers and partners, HP often runs campaigns and finds interesting ways to utilize different features and functions of Brightidea software. This video highlights the functionality of one of HP's internal innovation campaigns, Idea Nursery, on a mobile device and provides some excellent visibility into innovation at work—mobile style.

In addition to using a web browser on a mobile device, Brightidea launched the first ever idea management app designed exclusively to power innovation on-the-go in February 2010. Brightidea Mobile, which offers increased functionality and simple, initiative user-interfaces, is designed specifically for the iPhone and is available exclusively for Brightidea customers. And make sure to check out the Brightidea Mobile powered GE iPhone App for the recently launched Ecomagination campaign here!

About the Author: Alyssa Brent  is the 2010 summer marketing intern at Brightidea's New York office. She is contributing to the Power of Innovation Blog as a guest-writer covering current events and customer success stories.